In 2023, the pier was bought by ACX1 Studios, with a planned grand reopening in summer of 2024. The pier held many upscale stores, such as Tourneau, Gucci, Louis Vuitton, Armani A/X, but was plagued with high vacancy rates by the late 2010s, resulting in it becoming a " dead mall". In 2006 the pier opened as The Pier Shops at Caesars, and was renamed the Playground Pier in 2015. Background ĪCX1 Studios is the successor to the famed Million Dollar Pier, which operated on the site from 1906 to 1981, and the Ocean One shopping mall pier which operated there from 1983 to 2003. It is expected to reopen as a film production studio and entertainment venue in 2024. ACX-1 Studiosģ9☂1′14″N 74☂6′03″W / 39.3538°N 74.4342°W / 39.3538 -74.4342ĪCX1 Studios (leasing the pier from Caesars Enterprises)ģ,000 spaces in parking garage at CaesarsĪCX1 Studios is a four-story pier located on the beach at Boardwalk in Atlantic City, New Jersey that has formerly hosted a number of entertainment venues, live events and shopping experiences since the early twentieth century. Planned film production and entertainment venue in Atlantic City, New Jersey, U.S.
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